Red Sister Blue
Red Sister Blue is a women’s clothing brand where modern and western designs meet traditional Khaadi weaves and handmade fabric.
In India, khaadi is not just another piece of fabric. In fact, it is deeply embedded in the cultural past of the country and can conjure up heartfelt nationalistic emotions owning to its role in India’s freedom struggle. Khaadi online products are deeply steeped in the culture of our country and are therefore rightly referred to as a fabric fit to be India’s signature cloth.
A brand born with a vision to see Khaadi as part of the urban culture, a part of the jeans-clad, iPhone gen-next urbanites’ style.
Red Sister Blue understands your modern day sensibilities and has created a fresh and funky high-street style of clothes from Khaadi Online. A brand that echoes who you are, that walks along with you stride for stride; understanding both the old and the new with an eclectic fusion of style and culture.
Red Sister Blue is about sisterhood. It’s about girls in shorts on bikes turning heads. It’s about daring to be sexy. A woman who knows what they want and aren’t afraid to go out and get it. A celebration of femininity and freedom.
It has that versatility that ‘pep’, to make it into your ‘cool wardrobe’ statement.
– It has “the weave for your verve”!
Mumbai’s Nanda Yadav – Co-founder of ‘Red Sister Blue’
Nanda’s love for Khaadi has its roots in her childhood. What was a family tradition – she grew up seeing her grandfather and father wearing it – became a childlike curiosity and then a fascination, beckoning her to explore more. Soon she was in love. The look, the feel, the way it seemed it had been made ‘especially for you’.
She began to experiment with different colors and styles. Over time, the habit of wearing Khaadi became a choice, a choice she would not let go of, even though it was considered ‘way too simple’ or ‘limited’ in terms of style and design by her peers. She chose to think beyond this limited perception, and with the help of a sketch pad and a tailor, she was able to turn her ideas into a reality.
Since the industry built around Khaadi was quite traditional in its approach and perception, it somehow was unable to appeal to or fulfill the demand of the average sixteen-year-old in a fast-paced developing metro city. There existed a big gap, which she was aware of, and she got to thinking ‘wouldn’t it be great if there could be pants, shorts, dresses, skirts, and tops made out of Khaadi?’
She mulled over this idea for quite some time and also discussed with her father, who was an ardent fan of Khaadi fabric and had watched her unfolding journey with it. Then she met her business partner Michael, who not only encouraged her but showed enthusiasm for the idea.
“Our aim is to bridge the gap and to change perceptions. Up until now, Khaadi fabric is seen in a very traditional look, associated with politicians, social workers or some kind of government employees. Another misconception that exists is that Khaadi is a luxury, only for the elite class, inaccessible to everyone else”
I think comfort should be our priority when purchasing clothes. If you are comfortable, you feel good and if you feel good you look good. And let me tell you this, comfortable clothing can be fashionable too. So go hard and fast while picking the correct outfit for your following outing. Our khaadi online items are so much comfortable you won’t need to reconsider.